+1.415.279.8756
SKIP RUDOLF
MARKETING EXECUTIVE, DIGITAL LEADER, INNOVATOR
From the birth of e-commerce and online advertising through the development of social gaming and machine learning, my passion is blending creativity, technology, data, and collaboration to spark innovation, develop funnels, and deliver commercial impact.
ALIBRIS
I’ve worked with some of the world’s leading entrepreneurs, VCs, product marketers, designers, and developers to shape, prove out, and scale many of the models and experiences that define today’s digital landscape.
MPATH
FIRST ONLINE, SOCIAL-GAMING COMPANY
Manager, Web Development & Content Programming
IMPACT
1 million-plus community within two years; world’s third-most-engaging site based on user-minutes as measured by Gomez
EARLY LONG-TAIL E-COMMERCE COMPANY
Vice President, Marketing & Consumer Channel
INNOVATION
Pioneered—with Google and eBay—the use of pay-per-click advertising for driving e-commerce revenue.
IMPACT
Grew consumer business to 75% of the company’s revenue. Became the first profitable channel and the world’s fourth-largest online bookseller.
DIGITAL CHOCOLATE
EARLY LONG-TAIL E-COMMERCE COMPANY
Vice President, Marketing & Consumer Channel
INNOVATION
Working with CEO Trip Hawkins (founder of Electronic Arts), developed one of the world’s first direct-to-consumer mobile storefronts and mobile gaming communities.
IMPACT
Company became the world’s third-largest mobile developer.
BITGRAVITY
FIRST CONTENT DELIVERY NETWORK FOR AFFORDABLE, HD VIDEO ON DEMAND AND LIVE STREAMING
Vice President, Marketing & Consumer Channel
INNOVATION
Created a unique marketing and sales funnel—including one of the first and most advanced implementations of Marketo.
IMPACT
Despite a 95% collapse in market pricing, compound annual growth rate grew by 150%. Customers included CNBC, YouTube, CBS, Disney, Bloomberg, Showtime, InterActive Corp, IDG, Salesforce, Morningstar, Nike, and GE. Purchased by Tata Communications in 2011
TATA COMMUNICATIONS
GLOBAL TELECOMS LEADER THAT DELIVERS 10% OF THE INTERNET'S TRAFFIC
Vice President, Digital Marketing & Creative Services
INNOVATION
Co-founded the company's marketing team and founded the Digital Marketing Team. Lead strategy and execution of the company’s digital properties, initiatives, and new channels.
INNOVATION & IMPACT
ALIBRIS
I’ve worked with some of the world’s leading entrepreneurs, VCs, product marketers, designers, and developers to shape, prove out, and scale many of the models and experiences that define today’s digital landscape.
MPATH
FIRST ONLINE, SOCIAL-GAMING COMPANY
Manager, Web Development & Community
INNOVATION
Designed online experience, built membership, drove community programming and engagement, and helped develop several of the Web’s earliest revenue models and ad units.
IMPACT
1 million-plus community within two years; world’s third-most-engaging site based on user-minutes as measured by Gomez
EARLY LONG-TAIL E-COMMERCE COMPANY
VP, Marketing & GM, Consumer Channel, Dealer Network & Customer Service
INNOVATION
Pioneered—with Google and eBay—the use of pay-per-click advertising for driving e-commerce revenue.
IMPACT
Grew consumer business to 75% of the company’s revenue. Became the first profitable channel and the world’s fourth-largest online bookseller.
DIGITAL
CHOCOLATE
PIONEERING MOBILE APP & GAME DEVELOPER
Head of Global Marketing & Community
INNOVATION
Working with CEO Trip Hawkins (founder of Electronic Arts), developed one of the world’s first direct-to-consumer mobile storefronts and mobile gaming communities.
IMPACT
Company became the world’s third-largest mobile developer.
BITGRAVITY
FIRST CONTENT DELIVERY NETWORK FOR AFFORDABLE, HD VIDEO ON DEMAND AND LIVE STREAMING
VP Marketing & Sales
INNOVATION
Created a unique marketing and sales funnel—including one of the first and most advanced implementations of Marketo.
IMPACT
Despite a 95% collapse in market pricing, compound annual growth rate grew by 150%. Customers included CNBC, YouTube, CBS, Disney, Bloomberg, Showtime, InterActive Corp, IDG, Salesforce, Morningstar, Nike, and GE. Purchased by Tata Communications in 2011
TATA COMMUNICATIONS
GLOBAL TELECOMS LEADER THAT DELIVERS 25% OF THE INTERNET'S TRAFFIC
VP, Digital & Creative Services
INNOVATION
Co-founded the company's marketing team and founded the Digital team. Lead strategy and execution of the company’s digital properties, demand gen, and new channels.
IMPACT
Drove 2X leads, 50% cost-savings, and innovation through foundational and transformative digital capabilities.
CONNECT
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